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Development & Design

3 Solutions for Ecommerce Merchants Fighting Fraud…

One of the lesser known challenges of running an ecommerce store is preventing fraud chargebacks. When a consumer doesn’t recognize a charge on their credit card statement they will dispute the charge with their credit card company, which will result in a fraud chargeback to the ecommerce store owner. The full transaction amount is ...

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How to Make Benign Neglect Work for You…

The other day, one of the morning shows did a segment on men’s socks, an area of commerce which has seen little change over the years. Until recently, men’s socks came in three styles — boring dull, and bland. The last major innovation to push the “sock envelope” was the argyle sock, ...

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New Change In Google AdWords Impacts Businesses…

A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but it is actually something useful for campaigns of ...

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